Nelson Liew, the CEO and Co-Founder of Vanilla Mille Crepe Sdn Bhd is also a Director of Vanilla Mille Crepe Kitchen Sdn Bhd. He has extensive experience in the franchising industry.

He has received various awards including the 100 Most Influential Young Entrepreneur 2019 and the Best Brand Award from Brandlaureate 2019. He is responsible for the overall working of the Company and is instrumental in making strategic decisions for the Company. Besides this, Mr. Nelson Liew is an eminent individual and is part of various Entrepreneurs association and owns multiple brands In the local business environment.

Recently in September 2020, he has achieved the Malaysian Book of Record to have the Largest Mille Crepe Chain in Malaysia as having the most number of outlets nationwide. Aside from being recognized as 100 Most Influential Young Entrepreneur, he is also a serial venture builder, starting up businesses such as Waxhand, Craft Factory Malaysia, KLCakeDelivery and KLMiniGolf, just to name a few.